BALANCED

COOK MORE.
STRESS LESS.

Your AI + AR cooking assistant.
Personalized, hands-free meals.
Zero waste.

The Problem

• Wasting food is costly.
Households in Europe waste an average of €1,200–€1,500 worth of food every year, with most of it happening at home. Globally, food waste costs exceed €1 trillion annually.• Hard to plan meals.
People spend 30–60 minutes daily deciding what to cook, adding up to over 180 hours a year lost to decision fatigue.• Busy schedule blues.
Nearly 50% of families rely on takeout or processed foods due to mealtime stress, even though 60% want to eat healthier at home.

Dinner shouldn’t be a daily stress test.

The Solution

Meet Balanced your personal cooking sidekick

• Smart Pantry Scan
Use your phone to instantly scan ingredients; AI suggests meals based on what you already have.
(Over 40% of household food waste comes from unused groceries that could be saved with smarter planning.)• Personalized Meal Planning
Balanced generates recipes tailored to time, diet, and budget.
(70% of consumers say they would cook more at home if meals were easier to plan.)• Grocery Integration & Substitutions
Automatic shopping lists and smart swaps reduce last-minute takeout.
(Planned grocery lists save families up to 23% on food spending.)• Stress-Free Cooking Help
Step-by-step guidance via phone, making cooking simple and enjoyable.
(Nearly 50% of families rely on takeout due to mealtime stress, Balanced helps reverse this.)• Track & Improve
Built-in dashboards show savings, waste reduction, and healthy habits over time.

Why now?

• Changing Consumer Habits
Gen Z and Millennials are driving a shift toward healthier, more sustainable, and faster meal solutions. They want convenient tools that fit into their busy lives while helping them reduce waste and save money. Balanced taps directly into this growing demand by making home cooking simple, personalized, and stress-free.• Technological Breakthroughs
AI and computer vision have advanced to the point where instant pantry scanning and personalized recipe generation are finally possible at scale. What once required hours of planning can now be automated in seconds, creating a seamless experience for home cooks everywhere.• AR Wearables Going Mainstream
With devices like Apple Vision Pro and Meta Ray-Ban glasses entering the consumer market, immersive, hands-free experiences are becoming accessible to millions. Balanced is positioned at the forefront of this trend, ready to make AR cooking guidance a reality for everyday kitchens.

My story

Like so many people, I used to stand in my kitchen staring at ingredients without knowing what to cook. Too often I gave up, ordered takeout, and ended up wasting food, money, and my own good intentions to eat healthier.When I talked to friends, parents, students, young professionals, I realized we were all facing the same struggles:• Wasting food and money on ingredients we never used.• Feeling stressed every evening trying to decide what to make.• Settling for takeout even when we wanted to eat better at home.That’s why I built Balanced, to take away the stress of cooking and turn what you already have at home into easy, personalized meals. Balanced helps you save money, reduce waste, and cook with confidence.Because this isn’t just my story, it’s the story of millions of people who want cooking to be easier, healthier, and more sustainable.

Be one of the first to experience the future of cooking.

Join the waitlist today.